Amanda Jewellery Joins the Watch & Jewellery Initiative 2030
Bangkok, October 10, 2025 --
Amanda Jewellery is proud to announce its membership in the Watch & Jewellery Initiative 2030 (WJI 2030), a global industry movement that brings together responsible companies committed to shaping a more sustainable and inclusive future for the watch and jewellery sector.
By joining WJI 2030, Amanda Jewellery aligns with a shared vision built on three key pillars:
1. Building Climate Resilience – reducing emissions in line with science-based targets and strengthening adaptation to climate challenges.
2. Preserving Resources – promoting circularity, responsible sourcing, and protection of natural ecosystems.
3.  Fostering Inclusiveness – ensuring fairness, equality, and respect for human rights across the entire value chain.
This milestone reinforces Amanda Jewellery’s commitment to sustainability, ethical production, and long-term accountability. As part of WJI 2030, Amanda will work collaboratively with peers, partners, and global experts to drive measurable progress and share transparent reporting toward a more responsible and inclusive industry.
"We believe that beauty and responsibility belong together," said Chadaporn Piyasiranon, CEO of Amanda Jewellery. "Joining WJI 2030 allows us to strengthen our sustainability journey and contribute to collective action that benefits people and the planet."
Amanda Jewellery Joins the UN Global Compact
Bangkok, August 17, 2025 --
Amanda Jewellery has joined the UN Global Compact, the world’s largest corporate sustainability initiative. By committing to the Compact’s Ten Principles on human rights, labour, environment, and anti-corruption, Amanda strengthens its alignment with globally recognised standards and enhances transparency across its operations and value chain.
“Joining the UN Global Compact formalises our promise to do business responsibly and to contribute to a more sustainable future,” said Chadaporn Piyasiranon, CEO of Amanda Jewellery. “We will integrate the Ten Principles into our strategy and report progress with clarity and accountability.”
Participation in the UN Global Compact complements Amanda’s broader sustainability roadmap and recent commitments—including the Women’s Empowerment Principles—reinforcing a culture of inclusion, ethical conduct, and environmental stewardship.
Amanda Jewellery Signs UN Women’s Empowerment Principles (WEPs)
Bangkok, July 25, 2025 --
Amanda Jewellery has become a signatory to the Women’s Empowerment Principles (WEPs), a joint initiative of UN Women and the UN Global Compact.
The commitment reinforces Amanda’s long-standing dedication to advancing gender equality and empowering women across its workplace, marketplace, and community.
“At Amanda, women are leaders, innovators, and creators shaping our company every day,” said Chadaporn Piyasiranon, CEO of Amanda Jewellery. “Becoming a WEPs signatory reflects who we are and what we stand for—respect, opportunity, and empowerment for all.”
The WEPs provide businesses with a comprehensive framework for action, encompassing inclusive leadership, fair pay, supplier diversity, and community engagement. Amanda Jewellery’s leadership team includes women at the highest levels—CEO, factory manager, and production manager—reflecting a culture where merit and opportunity are valued equally.
Embracing Kaizen: Our Journey to Never-Ending Excellence
Bangkok, Jun 25, 2025
At Amanda Jewellery, we believe that true luxury lies not only in precious metals and stones — but in the commitment to constant refinement. Inspired by the Japanese philosophy of Kaizen — literally “change for the better” — we apply continuous improvement to every facet of our operation: craftsmanship, sourcing, sustainability, and service.
  • Craftsmanship & Innovation: From our in-house manufacturing to diamond and gemstone recutting, we always ask: “How can we do this better tomorrow than we did today?” Because precision and artistry aren’t one-time achievements, they are evolutions.
  • Ethical Sourcing & Sustainability: Our dedication to transparency — including full traceability of materials and adherence to the Kimberley Process — is not a static promise. It’s a process we improve each year: better suppliers, fewer impacts, higher standards.
  • Customer Experience: We aim to make each customer interaction smoother, each product delivery more certain, and each service more personal. The Kaizen mindset means listening — then acting, then listening again.
  • Operational Excellence: In our Bangkok facility, we review workflows, reduce waste, and optimise tools and training. Because behind the beauty you see is a system that we refine every day.
At Amanda Jewellery, we don’t settle. We keep refining, rethinking, re-imagining. That is the spirit of Kaizen — small improvements, day after day, build up to something exceptional. Thank you for being part of this journey with us.
Amanda Jewellery Employees Donate to Pattaya Orphanage During
Annual Trip February 15, 2025 
As part of Amanda Jewellery’s ongoing commitment to community engagement, employees joined together during the company’s annual trip to make a meaningful contribution to the Pattaya Orphanage.
On February 15, 2025, Amanda employees collectively donated funds and essential items to support the children under the orphanage’s care. The initiative was entirely employee-driven, reflecting the company’s shared values of kindness, empathy, and social responsibility.
"Our team’s generosity shows that our success is not only measured in jewellery we create but also in the good we can bring to others." said Chadaporn Piyasiranon, CEO of Amanda Jewellery.​
Employees also visited the orphanage to personally deliver the donations and spend time with the children. The experience strengthened the team’s unity and reaffirmed Amanda Jewellery’s guiding principle of People, Product, and Planet—building a culture where care and responsibility shine through every action.
NewsAmanda Jewellery Conducts Level 2 Fire Evacuation Drill
Bangkok, September 27, 2024 --
Amanda Jewellery conducted a Level 2 fire evacuation drill, reinforcing the company’s commitment to employee safety and emergency preparedness. The exercise involved all employees, including senior management, who practiced using the designated fire escape routes and stairs to ensure smooth and orderly evacuation procedures.
The drill formed part of Amanda Jewellery’s comprehensive Occupational Health and Safety (OHS) program, designed to maintain a safe working environment and strengthen readiness for potential emergencies.
"At Amanda, safety is everyone’s responsibility," said Chadaporn Piyasiranon, CEO of Amanda Jewellery. "Regular training ensures that our people can respond calmly and effectively, protecting themselves and their colleagues."
The successful completion of the Level 2 drill reflects Amanda Jewellery’s proactive approach to compliance with safety regulations and its ongoing efforts to foster awareness, discipline, and teamwork across all departments.
True luxury honours people and the planet.

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